1. Start a Blog
If you don’t already have one, now’s a great time to start a company blog. Blogs are a fantastic marketing tool because they provide you with a platform to show your expertise and passion for your company, your industry and your products or services.
2. Go Social
Social media is an effective, cost-efficient and easy-to-use marketing device, despite what you might think. Explore Facebook, Twitter, Instagram and other social media tools until you find one (or more) that’s the perfect fit for your business culture and personal preferences.
3. Try Email Marketing
Email has been around for a while, but it still has its uses. From a marketing perspective, email offers a new way to keep in contact with your customers, reward them for their loyalty with specials and keep them in the loop with the latest developments in your business.
4. Embrace Mobile
You might be reading this post on your phone, and your customers might shop on their phones as well. Make sure your site is optimized for mobile use, and make it easy for customers to buy your wares online as well.
5. Get Serious About PPC
Pay-Per Click advertising on Google Adwords and Bing/Yahoo Ads can be a very effective way in driving traffic to your site instantly. Be sure to do some research into the best way to structure a PPC campaign to bring in revenue and stay ahead of the competition.
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