PPC Marketing Offers Many Benefits
No digital marketing strategy is complete without an effective pay per click (PPC) campaign. With these campaigns, a business owner creates an ad that appears on the top of search pages for certain keywords. When a consumer clicks on this ad, the owner pays a set amount. PPC is an effective way to build a brand, and there are many ways for entrepreneurs to benefit.
Bring in New Customers
The obvious advantage is that these ads appear at the top of search results. As an example, your company’s website may not appear on the first page Google or Bing when someone searches “Pizza Delivery,” but with PPC you can have an ad for your Pizza delivery service appear at the top of the page for that search term. Customers value convenience, and studies indicate searchers are more likely to engage with a pay per click campaign than any other type of digital advertising.
Obtain Valuable Information
There is one perk to this campaign many business owners overlook. You set a limit for this campaign so that you only spend a certain amount. At the end of the campaign, you acquire information about how well the campaign did. A lot of people may have clicked on the ad, but you need to know how many of those clicks translated to actual purchases. It is recommended for business owners to experiment with different titles and keywords to see what customers respond best to. It can take a while to see which ads perform best, but it provides you with valuable information you can use for many years to come.
Call Fitz Designz at 707-241-3489 to learn more about PPC campaigns. You can view our expertise first-hand by following us on Facebook and Google+. You can also subscribe to our blog to remain in the loop about all the latest innovations with search engine optimization.
en it comes to increasing traffic to your website, there are two common yet very important methods you can use; SEO (Search Engine Optimization) and PPC (Pay Per Click advertising). PPC advertising allows you to display ads in sponsored results section of the search engine’s result pages. SEO has numerous benefits in ensuring that your website is ranked among the top searches on SERPs. When combined, these two can immensely increase traffic, leads and conversions to your website, making your website among the top searched keywords for your industry in different search engines. The following are some of the numerous benefits you would get if you use SEO/PPC strategy:
Earn Twice the Visibility
Search engine optimization helps increase the visibility of your website on search engine result pages, like Google for example. Being listed organically at the top of searches in different search engines is an excellent long term strategy, but depending on how competitive your keywords are, it could take some time to get ranked. Implementing PPC at the same time can help you acquire potential leads much faster as your site is building it’s rank in the organic search results.
Ad Rank is Predictable
It is a known fact that organic rankings are unpredictable; at one point your website could be ranked among the top high priority keyword searches, but the next thing you know it is nowhere to be seen. This most often happens when search engines update their algorithm. However, this is not the case with SEO/PPC. Regardless of what happens with SEO, PPC allows you to predict and control your Ad rank among your targeted keywords.
Increase Probability of Conversion
By using SEO/PPC you will not only increase traffic to your website but also increase the probability of changing leads into potential conversions. Some people have reported 150 to 200 percent increase in conversions as a result of combining these two strategies. This is attributed to the fact that SEO plays its role in increasing your organic visibility and PPC advertising increases targeted leads to your website.
Increased search visibility of your website leads to increased clicks to your website as online users will try to see and find out what your website offers. These clicks or leads are important to your website as they are a requirement for conversions. It is necessary to point out that organic search ranking alone doesn’t always drive the required traffic to your website that is needed for consistent conversions. But with a SEO/PPC combination, you will surely have a much higher potential for conversions.
To find out how we can help your business with our internet marketing strategies or to get more information on internet marketing, call us at (707) 241-3489 for a free quote or contact us here. Subscribe to our blog for the the latest tips on improving your online presence.
We're proud to announce that Fitz Designz is an official Certified Google Company in both Adwords and Analytics! We have worked hard to meet the qualifications to earn this distinction. To become a certified Adwords and Analytics company we go through hours of training, pass multiple tests and have to prove our experience through meeting performance requirements within our clients marketing accounts.
We’re proud to have earned this designation with our expertise and our experience, and we hope that being a Google Adwords and Analytics certified agency allows us to bring you even more.
If you are interested in learning more about search engine optimization or pay-per-click advertising and would like to see how a internet marketing campaign could benefit your company, give us a call. We would be happy to put together a complimentary proposal that details the amount of traffic and you could expect from a internet marketing campaign from Fitz Designz.
What is Google AdWords?
Google AdWords is Google's pay-per-click (PPC) advertising platform that enables business to create ad campaigns within the Google search results.
Google AdWords uses a paid search advertising model, in which users bid on the keywords they want to have trigger their sponsored ads. Your AdWords ads are then displayed alongside search results on Google when someone uses one of your keywords in their search query.
The prevalence of your advertisements appearing depends on which keywords and match types you select. Fitz Designz offers a full AdWords campaign setup, management and optimization making sure your AdWords campaign is running for success.
While a number of factors determine a successful Google AdWords campaign, much can be achieved by focusing on:
In your interested in finding out how a Google AdWords campaign can help your business find potential customers or clients online give Fitz Designz a call at 707-241-3489!
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