SEO Tactics That Sabotage Your Rank
Getting people to your website is the ultimate goal behind all your SEO and social media efforts. That is why it is important to make every search engine optimization strategy work to your benefit. There are good practices and bad, and the bad ones can kill your site. Let’s look at some SEO tactics to steer clear of.
Many people try to boost their site traffic quickly by paying for links. Often, they are low quality and not useful to readers or search engine optimization. Google does not reward sites with paid links.
Cramming the text on your website full of keywords, especially if they don’t make sense, is annoying to site visitors and search engines alike. This tactic is an obvious manipulation of algorithms and will affect your rankings negatively.
There are many reasons having duplicate content on your website is a bad idea, not the least of which is potential plagiarism. But from an SEO standpoint, it’s also trouble. There is no reason for search engines to give your site any attention if its content already exists in their indexes. Make your content original and unique.
A few years ago, Google changed its search algorithm to give preference to mobile-friendly sites. If you still haven’t made the switch, you are already behind the curve.
Old content, duplicate content and content that does not contain keywords will not fare well with search algorithms. Filling your site with useful, robust information is more likely to attract search engines and visitors.
If you are looking for assistance with search engine optimization that doesn’t resort to these bad practices, we are ready to help. Contact us today to learn more about our SEO services. You can get more helpful information by “liking” us on Facebook, following us on Google+ or subscribing to our blog.
Reasons to Implement SEO for Your Small Business
As a business owner, you’ve likely heard of search engine optimization, otherwise known as SEO. You might wonder if you actually need this type of optimization as a small business owner. Fitz Designz is here with an emphatic and resounding yes, and here are a few reasons why.
Your Customers Are Already Using It
Customers usually first hop online when shopping. What’s more is they look for local stores so they don’t have to worry about shipping costs, shipping delays and assorted fees. More importantly, many consumers like to buy local and do so from small businesses like yours. When customers look for products or services you offer, SEO can go a long way in making sure your site is one of the first that appears in search engine results.
Organic Clicks Are More Prevalent Than Paid Clicks
While the above heading isn’t to suggest that you eliminate your PPC campaign, it is to suggest that search engine optimization makes for the perfect supplement to your current PPC campaign. Any potential customers who miss your PPC ads might be caught in your optimization net, and any who slip through your net might find your business through a PPC ad. See how the two play off of each other?
Play Your Cards (And Spend Your Money) Right
Something to bear in mind with SEO is that it takes both time and money. If you don’t have much in the way of finances for marketing, you might want to start with PPC, which will likely net you faster results that optimization. In the meantime, you can most certainly stay current on the latest SEO developments, uses and trends so that you’ll be well ahead of the curve when you’re ready for optimization.
Stay in the know about SEO with Fitz Designs. Follow us on Facebook and Google+, and don’t forget to subscribe to our blog.
Understanding Good vs. Bad in SEO
If you are familiar with search engine optimization strategies and have done some research on best practices, you likely have seen the phrase “black hat” used frequently. The opposite strategy is “white hat,” which denotes the better choices for boosting your rankings. Here is a closer look at the differences between the two approaches.
White Hat Strategies
Basically, white hat SEO methods are those that follow the letter of search engine guidelines. White hat strategies are the tried-and-true methods for boosting your rankings, and they work just fine if applied correctly. These are the most popular white hat SEO tactics:
Black Hat Tactics
For the website owners who just can’t wait for organic upward moves in search listings, it is tempting to go with black hat methods. These are frowned upon and can lead to significant penalties from Google and other search engines. Ultimately, using these tactics can result in the opposite effect than what site owners were seeking.
At Fitz Designz, we can make a difference in your website traffic using reputable SEO tactics. To learn more about our company, visit our website or give us a call at (707) 241-3489. We also are active on LinkedIn and Facebook, so please check out our pages today!
Page one of a Google search, by the Numbers
Being on the first page of google is kinda big deal. That’s a given. Achieving a position in the first page is like crossing a new benchmark for your business. Even with that knowledge the actual statistics that confirm this can still surprise you. Let the numbers speak for themselves.
It is not lonely at the top
According to astudy done by online ad network Chitika, the top listing in Google’s search engine results gets almost 33% of all traffic coming to that page. The second list receives 18% and the traffic dribbles out as you go down the page. The top results receive a combined 61% of the clicks and it goes without saying that if you want to enhance your brand visibility, you ought to strive to capture these positions on key search results. Incidentally, whether your are on the first page of the search results or the third, the top result in that page consistently receive more footfall than the results placed in the lower positions.
Are we on the same page about the first page?
It might come as no surprise to you that the first page receives the maximum amount of footfall - to the scale of 92% of the traffic. The traffic then drops off significantly by a 95% when we go on to the second page. Page three receives a meager 1% of the traffic. This is pretty amazing, considering the number of pages google’s search results return on an average search.
So you know you can’t afford to miss your spot on the first page. It is where the market comes to buy and you want to be where the action is.
Go Organic, Go Green.
According to a research report based on 1.4 billion searches conducted by GroupM UK and Nielsen, published by econsultancy, organic listings from a search results receive the maximum click-through rate of the order of 90%. That seems to be the average result although the data varies depending on the industry, keyword, niche market etc. There is also a significant difference when you take in branded and non-branded search results into the equation. In branded search results, users clicked the top search result 80% of the time, while the number was around 48% for unbranded searches. Compared to Organic Listings Paid Ads receive a staggering low amount of clicks. The average seems to hover around 10% or lower.
These numbers quantify the kind of advantage websites that occupy higher rankings in Google’s result have over their competitors listen below them. Just how important it is for your website to be in there.
At Fitzdesignz, it is our job to give your business a hand up into the higher levels of the search engine. We implement cutting-edge SEO strategy for better brand visibility and enhancement. Find us on LinkedIn and Facebook. Subscribe to our blogs for the latest intel on the SEO front.
Hiring an SEO Consultant? Ask these 5 Pertinent Questions
Getting a page to rank in Google, Bing or Yahoo searches is like being part of an elite club. Did you know less than 2% of people proceed to click the second page? Coming up in the first page in search results is one of the most important things you can do to increase your brand visibility. Optimizing your website to attain this is crucial, and hiring the right Search Engine Optimization consultant for your brand is even more so.
Here are 5 Questions you need to ask yourself before you consider hiring an SEO company. This due diligence can go a long way in helping you obtain maximum results.
1.Do they have an understanding of all of the following three tiers of Search Engine Optimization?
An ideal SEO company deals with all these levels in a balanced manner for maximum SEO success.
2. Do they have a proven track record?
Oftentimes strategy doesn’t convert to real-world results. There are endless Search Engine Optimization tricks and tactics that are talked about, and new techniques get invented every now and then. It is one thing to boast about knowing all those proven strategies, but it’s an entirely different thing to apply the right ones for real-time results. Validate the knowledge and expertise of your chosen SEO company / consultant by asking for at least 3 references who can vouch for results.
SEO is really part technical, and part tactical. You need to make sure their marketing understanding is sound. Content has to be created in a way that highlights pain points, benefits and in general appeals to the needs of your target audience at the other end of the search engine. The specialist has to have a well-rounded understanding of marketing psychology, cultural influences of the brand, and the voice of the brand, as well as the technical aspects of SEO, like web analytics, design, etc. A short-sighted, one-dimensional approach to SEO will not go into creating a long-lasting brand.
3. Do they focus on conversions?
Are they focused on increasing conversions or achieving a certain rank in the search engine? This right here is the crucial difference between a great company and an average company. Choose a company that has better, more holistic goals for their clients and an understanding of the big picture.
4. Do they have prior experience in your industry?
It is a significant advantage to work with a SEO company that has prior experience in your industry/niche. They don’t have to specialize or be an expert in the industry, but knowledge of what kind of content works best and access to the right tools to create your particular style of content is crucial to the longevity of your search engine positioning. Ideally they should have a network of resources that are relevant to the industry. Ask them for examples of any digital assets that they have created for clients in your industry.
5. Are they transparent about their methods?
Rand Fishkin, founder of Moz, insists on steering clear of SEO companies that keep you in the dark about the methods they use to achieve their ranking. Make sure they provide a technical review of your site to identify problems, such as error pages and broken links, which can potentially lower your search engine rankings. They should ideally be able to provide both on-page optimization processes like improving the internal linking structures, tags, etc, as well as off-page optimization, including raising awareness of your content on social media platforms. Whatever SEO campaign goals you agree on, you should get an estimate of the time it will take to drive up the ranking.
The ideal Search Engine Optimization consultants are those who adhere to an efficient working process and who know how to work around challenges. This passion for execution is what will propel you towards real results in the timeframe you want.
Work with Fitz Designz to ensure your business is implementing top-notch SEO strategy for better brand visibility and enhancement. Find us on LinkedIn and Facebook. Subscribe to our blogs for the latest intel on cutting-edge SEO strategies.
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