Your Customers Are Already Using It
Customers usually first hop online when shopping. What’s more is they look for local stores so they don’t have to worry about shipping costs, shipping delays and assorted fees. More importantly, many consumers like to buy local and do so from small businesses like yours. When customers look for products or services you offer, SEO can go a long way in making sure your site is one of the first that appears in search engine results.
Organic Clicks Are More Prevalent Than Paid Clicks
While the above heading isn’t to suggest that you eliminate your PPC campaign, it is to suggest that search engine optimization makes for the perfect supplement to your current PPC campaign. Any potential customers who miss your PPC ads might be caught in your optimization net, and any who slip through your net might find your business through a PPC ad. See how the two play off of each other?
Play Your Cards (And Spend Your Money) Right
Something to bear in mind with SEO is that it takes both time and money. If you don’t have much in the way of finances for marketing, you might want to start with PPC, which will likely net you faster results that optimization. In the meantime, you can most certainly stay current on the latest SEO developments, uses and trends so that you’ll be well ahead of the curve when you’re ready for optimization.
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