SurveyMonkey recently completed a study examining search engine optimization where respondents were shown two search results, one from Google and one from Bing and asked to pick their favorite. Google was the clear favorite. The survey was conducted using a selection of adults, age 18 to 60 from various locations across the country, a range of education levels, and household incomes ranges.
Financial analysts are releasing search market share data, which means we’re getting an early look at what the metrics of search engine usage.
Here are the numbers :
- Google: 66.7 percent
- Bing: 17.4 percent
- Yahoo: 11.9 percent
- Ask: 2.7 percent
- AOL: 1.3 percent
Google is flat year-over-year. Yahoo appears to have stabilized, and Bing continues to make incremental gains, partly at Yahoo’s expense. Ask and AOL also continue to lose share as part of a long term trend. However, Ask’s search share is more than double AOL’s at this point.
The Bottom Line: Google continues to crush the competition in search engine users.