The Business: Atterbury & Associates, Inc. is a locally owned and operated civil engineering and land planning consulting firm who specializes in residential, wine industry, and commercial projects. Since Establishment in May of 1990, Atterbury & Associates has become recognized as one of the premier design firms for the wine industry.
The Goals: Atterbury & Associates, Inc. asked Fitz Designz to enhance their online presence through the creation of a new website and internet marketing.
The Strategy: When Atterbury & Associates, Inc. first engaged Fitz Designz for ongoing Internet marketing services, it was evident that an expanded online presence was necessary to help the civil engineering firm grow its client base. The firm was doing very little to promote themselves to their target market and was not engaged in any type of online marketing strategy.
Fitz Designz began to focus on landing page creation and pay per click advertising to jump start Atterbury & Associates, Inc. search engine presence. After all on-page search engine optimization was complete, Fitz Designz started a full suite of content marketing, social media marketing and email marketing strategies.
Comparing 2011 to 2013:
Our business’ original website, built in house and very basic, was difficult to find through search engines. I reached out to Jacob at Fitz Designz for his input; he quickly educated me on the advantages of SEO (search engine optimization) and the importance of a modern website that could be easily updated. Fitz Designz re-designed our website and employed SEO for an incredibly cost efficient price. It was a no-brainer for us to proceed with them. Not knowing what benefits were in store for our business with a new website and SEO underway, we were shocked to see our new website shoot to the top of web search engines within a couple months.
Tom Billeter, P.E. , Principal Engineer - Atterbury & Associates, Inc.
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