en it comes to increasing traffic to your website, there are two common yet very important methods you can use; SEO (Search Engine Optimization) and PPC (Pay Per Click advertising). PPC advertising allows you to display ads in sponsored results section of the search engine’s result pages. SEO has numerous benefits in ensuring that your website is ranked among the top searches on SERPs. When combined, these two can immensely increase traffic, leads and conversions to your website, making your website among the top searched keywords for your industry in different search engines. The following are some of the numerous benefits you would get if you use SEO/PPC strategy:
Earn Twice the Visibility
Search engine optimization helps increase the visibility of your website on search engine result pages, like Google for example. Being listed organically at the top of searches in different search engines is an excellent long term strategy, but depending on how competitive your keywords are, it could take some time to get ranked. Implementing PPC at the same time can help you acquire potential leads much faster as your site is building it’s rank in the organic search results.
Ad Rank is Predictable
It is a known fact that organic rankings are unpredictable; at one point your website could be ranked among the top high priority keyword searches, but the next thing you know it is nowhere to be seen. This most often happens when search engines update their algorithm. However, this is not the case with SEO/PPC. Regardless of what happens with SEO, PPC allows you to predict and control your Ad rank among your targeted keywords.
Increase Probability of Conversion
By using SEO/PPC you will not only increase traffic to your website but also increase the probability of changing leads into potential conversions. Some people have reported 150 to 200 percent increase in conversions as a result of combining these two strategies. This is attributed to the fact that SEO plays its role in increasing your organic visibility and PPC advertising increases targeted leads to your website.
Increased search visibility of your website leads to increased clicks to your website as online users will try to see and find out what your website offers. These clicks or leads are important to your website as they are a requirement for conversions. It is necessary to point out that organic search ranking alone doesn’t always drive the required traffic to your website that is needed for consistent conversions. But with a SEO/PPC combination, you will surely have a much higher potential for conversions.
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