People will quickly pass three important judgments on your company based on your website: professionalism, credibility and functionality.
Your website will say a lot about how professional you are as a company. The connection is obvious. Since your website is the first thing a potential client will see, it must look professional. If not, you just lost a customer. Sloppy websites scream one thing: “We don’t care about our brand and neither should you”.Don’t think that you need a website just to keep up with the times. Your website is now the face of your company.
In today’s e-commerce world, credibility is everything. The customer has to be certain that they can trust your company to do exactly what you say you will do. If you don’t even care enough to put on a good professional face, how can I trust you with, my money, and to deliver my goods? I can’t, I don’t have to, and I won’t. There are plenty of other, more trustworthy-looking sites to choose from.
“But my website is functional”
There are plenty of websites out there with great functionality. They do everything and more that you need them to do. But keep in mind, if it’s not attractive, potential customers won’t stick around long enough to see how great your site is. They find a site, make a judgment, and either move on or stay to find out more. Functionality in a website is necessary, but if it doesn’t look good as well, you’re wasting your time. For example, maybe your poorly dressed, unkempt salesperson has a lot of knowledge. Maybe he is very skilled and could really help a customer out. Let’s also say that you have another salesperson who isn’t quite as knowledgeable. He’s clean-cut and well-dressed. Who will make more sales? The fact is, if a potential customer has already passed judgment based on looks, the poorly dressed salesperson won’t get the chance to demonstrate his skill. Keep this in mind, my friends, and build your websites accordingly.
Your website is the first impression you will make on a potential customer. It doesn’t matter if your company sells to other businesses or consumers. It doesn’t matter how functional and high tech it is. If it doesn’t look good, people won’t even stick around. With plenty of other options to choose from, why should they? Remember, your website is the face of your company, so make it a good one
Original article by http://www.mrc-productivity.com/techblog/?p=703