1. Search Engine Optimization
Search engines love original, new, growing content. Blogging is one of the most effective ways to boost your rankings in search engines.
2. Blogging Increases Credibility
Every time you interact with your readers, by encouraging comments and responding to comments left, you are building your relationship with potential customers. By building those relationships, you are effectively creating a face for your brand, thereby increasing the credibility of your business.
3. Creates an active web presence
In the modern day people want to see a website that is active and engaging. Creating a blog gives a website that active feel that is constantly updated. It gives visitors a reason to come back again to see what you have to say.
4. It builds traffic
The more traffic you have coming to your website, the more likely it is you’ll make a sale. Having a blog you update frequently will allow you to direct targeted traffic to your website.
By linking your blog to social media platforms, such as Facebook and Twitter, you’ll be building traffic and connecting with your customer base. Whenever you publish a new blog post, make sure to post a link to it on your social media accounts to attract more prospective buyers and build your brand.