Comprehensive advertising solutions are required for any commercial website. Advertising has the power to raise your company’s online visibility and it will put your brand in front of more interested people. Pay per click advertising is a potent, dynamic, and above all affordable way of promoting your brand online.
Converting Your Visitors Into Customers
By making use of popular and proven advertising platforms like Bing and AdWords, pay per click channels more interested shoppers to your site. Internet users who click your ads are not just visitors; they are customers looking for a particular product or service that your company offers. Once there, those leads convert to sales.
What Is PPC and How Does it Work?
PPC is a targeted system that responds to key words and phrases, including geographic terms. Relevant ads are displayed to Internet users that have already expressed an interest in particular products and services. Ads will appear that catch the shopper’s interest; upon clicking the ad, the shopper will be taken directly to your site. You only pay for the ads that are actually clicked, thereby maximizing the value of every dollar spent on advertising. This is a great way to get a strong return on your advertising budget.
Is PPC Different Than SEO?
There are several important differences between pay per click advertising and SEO, such as:
SEO relates broadly to any content that might be on your website including blog entries, on page copy, and product descriptions; PPC is specifically related to the display of your company’s ads on search engine
PPC is scalable according to how much you want to spend
A pay per click campaign can improve your overall search engine rankings, even with SEO content already deployed
Pay per click provides data regarding lead conversions and can be used to generate informative reports; SEO content provides less explicit data in this regard
Begin Advertising Today
Fitz Designz is ready to help your company get noticed by customers. Contact us today to begin your pay per click campaign.