Google AdWords is Google's pay-per-click (PPC) advertising platform that enables business to create ad campaigns within the Google search results.
Google AdWords uses a paid search advertising model, in which users bid on the keywords they want to have trigger their sponsored ads. Your AdWords ads are then displayed alongside search results on Google when someone uses one of your keywords in their search query.
The prevalence of your advertisements appearing depends on which keywords and match types you select. Fitz Designz offers a full AdWords campaign setup, management and optimization making sure your AdWords campaign is running for success.
While a number of factors determine a successful Google AdWords campaign, much can be achieved by focusing on:
Relevance - Crafting relevant AdWords keyword lists, tight AdWords keyword groups, and proper ad text.
Quality Score - Google's rating of the quality and relevance of your keywords and PPC campaigns.
Relevance & Quality Score also play a role in the Google Display Network where AdSense technologies are used to figure out what ads to show on what pages through-out the Google display networks.
In your interested in finding out how a Google AdWords campaign can help your business find potential customers or clients online give Fitz Designz a call at 707-241-3489!