The Business: Atterbury & Associates, Inc. is a locally owned and operated civil engineering and land planning consulting firm who specializes in residential, wine industry, and commercial projects. Since Establishment in May of 1990, Atterbury & Associates has become recognized as one of the premier design firms for the wine industry.
The Goals:Atterbury & Associates, Inc. asked Fitz Designz to enhance their online presence through the creation of a new website and internet marketing. The Strategy: When Atterbury & Associates, Inc. first engaged Fitz Designz for ongoing Internet marketing services, it was evident that an expanded online presence was necessary to help the civil engineering firm grow its client base. The firm was doing very little to promote themselves to their target market and was not engaged in any type of online marketing strategy. Fitz Designz began to focus on landing page creation and pay per click advertising to jump start Atterbury & Associates, Inc. search engine presence. After all on-page search engine optimization was complete, Fitz Designz started a full suite of content marketing, social media marketing and email marketing strategies.
Comparing 2011 to 2013:
Social Media Reach
Our business’ original website, built in house and very basic, was difficult to find through search engines. I reached out to Jacob at Fitz Designz for his input; he quickly educated me on the advantages of SEO (search engine optimization) and the importance of a modern website that could be easily updated. Fitz Designz re-designed our website and employed SEO for an incredibly cost efficient price. It was a no-brainer for us to proceed with them. Not knowing what benefits were in store for our business with a new website and SEO underway, we were shocked to see our new website shoot to the top of web search engines within a couple months.
After experiencing such amazing results for low cost by partnering with Fitz Designz, we recently took his advice and employed Google/Bing/LinkedIn/Facebook ad campaigns to increase our reach to potential clients and begin a monthly blog to improve SEO. We are provided quarterly performance reports for our website and ad traffic by Fitz Designz, this is very helpful information that is provided at no cost.
Fitz Designz is an incredible resource for businesses looking to efficiently market their services to potential and returning clients online. I would highly recommend Fitz Designz to any business, both with and without a website presence; as they provide tremendous value and growth potential.
Tom Billeter, P.E. , Principal Engineer - Atterbury & Associates, Inc.