Good Search Engine Optimization Relies on Four Pillars
There are several factors that go into an effective search engine optimization strategy. While many business owners focus on one or two pillars, it is essential to implement all four key components. Using these four SEO pillars will help your website grow and thrive.
1. Technical Aspects
For the most part, the technical qualities of your site depend on the content management system you use. You need to make sure your webpages are able to load fast and that it is easy for someone to navigate the site. In today’s day and age, it is highly recommended to ensure your webpages are easily viewable from a mobile device.
SEO and PPC: Which One Is the Better Investment?
Businesses, particularly small ones, need to decide how to best allocate money. This leads into a discussion of whether it is better to invest in search engine optimization or pay per click campaigns. SEO is the practice of filling content with keywords so that a site’s webpages show up higher on search engine results pages. PPC campaigns require you to bid on keywords so that your ads appear on relevant searches. This begs the question: which one is worth the investment?
Search Engine Optimization
This method results in organic clicks, which are highly valuable. However, it is more of a long-term strategy. You need to constantly update your company’s webpages with relevant keywords so that consumers are more likely to find your website. It is not a strategy that will work instantly. It can sometimes require months or years of work, but it pays off handsomely if you are willing to put in the effort.
Pay Per Click
PPC campaigns are better for when you need to drive traffic to your site immediately. You get to completely customize the terms of your campaign. You can decide which keywords you want your ads to appear on. You also get to decide how much money to spend. For example, you can set a limit at $100, so when the limit is reached, the campaign automatically ends.
Which Is Better?
Honestly, a business owner needs to implement a combination of strategies to excel. Investing in SEO is good to grow your organic base over a period of several years while PPC can be used in the short-term to drive customers to your site now.
Either way, you need to help of professionals to drive your campaigns, which is why you need to contact Fitz Designs. Our experts have experience with both search engine optimization and pay per click. Call us at 707-241-3489 if you have any further questions about either strategy. You can also find us on Facebook and LinkedIn, and make sure to subscribe to our blog.
How to Best Utilize Social Media Management
Social media has become a necessary component for any company’s marketing strategy. You cannot get far these days without a comprehensive online presence, and that requires learning about social media management. Understand what customers want to see out of a business’ social media to better engage with them.
Do Use the Right Platforms
Every company at the minimum should have a Facebook, Google+ and Twitter page. However, there are many other platforms, including:
There is no sense in maintaining a certain page if no one ever visits it. Take into account your target demographic and where they are most likely to engage with you.
Don’t Post Constantly
You want each post to have some room to breathe. You also want to see what kind of reach you achieve in terms of shares, comments and likes. Put three hours in between each post, and only post between four and seven times a day.
The point of social media is to establish another link of communication between the business and its customers. When someone comments, respond to it. This does not have to take long. Set aside 10 to 15 minutes each day to peruse through your social media channels to respond to comments.
Don’t Get Rid of Negative Reviews
Not everyone is going to have something positive to say about your business. Instead of ignoring them or deleting the comments entirely, you should reach out to the person who left the review and see what you can do to improve the next experience. Doing this shows potential customers the lengths you are willing to go to in order to assist someone.
If you have any other questions about social media management, then reach out to Fitz Designs through our online form. You can also subscribe to our blog to learn more, or follow us on Facebook and Google+.
PPC Marketing Offers Many Benefits
No digital marketing strategy is complete without an effective pay per click (PPC) campaign. With these campaigns, a business owner creates an ad that appears on the top of search pages for certain keywords. When a consumer clicks on this ad, the owner pays a set amount. PPC is an effective way to build a brand, and there are many ways for entrepreneurs to benefit.
Bring in New Customers
The obvious advantage is that these ads appear at the top of search results. As an example, your company’s website may not appear on the first page Google or Bing when someone searches “Pizza Delivery,” but with PPC you can have an ad for your Pizza delivery service appear at the top of the page for that search term. Customers value convenience, and studies indicate searchers are more likely to engage with a pay per click campaign than any other type of digital advertising.
Obtain Valuable Information
There is one perk to this campaign many business owners overlook. You set a limit for this campaign so that you only spend a certain amount. At the end of the campaign, you acquire information about how well the campaign did. A lot of people may have clicked on the ad, but you need to know how many of those clicks translated to actual purchases. It is recommended for business owners to experiment with different titles and keywords to see what customers respond best to. It can take a while to see which ads perform best, but it provides you with valuable information you can use for many years to come.
Call Fitz Designz at 707-241-3489 to learn more about PPC campaigns. You can view our expertise first-hand by following us on Facebook and Google+. You can also subscribe to our blog to remain in the loop about all the latest innovations with search engine optimization.
SEO Tactics That Sabotage Your Rank
Getting people to your website is the ultimate goal behind all your SEO and social media efforts. That is why it is important to make every search engine optimization strategy work to your benefit. There are good practices and bad, and the bad ones can kill your site. Let’s look at some SEO tactics to steer clear of.
Many people try to boost their site traffic quickly by paying for links. Often, they are low quality and not useful to readers or search engine optimization. Google does not reward sites with paid links.
Cramming the text on your website full of keywords, especially if they don’t make sense, is annoying to site visitors and search engines alike. This tactic is an obvious manipulation of algorithms and will affect your rankings negatively.
There are many reasons having duplicate content on your website is a bad idea, not the least of which is potential plagiarism. But from an SEO standpoint, it’s also trouble. There is no reason for search engines to give your site any attention if its content already exists in their indexes. Make your content original and unique.
A few years ago, Google changed its search algorithm to give preference to mobile-friendly sites. If you still haven’t made the switch, you are already behind the curve.
Old content, duplicate content and content that does not contain keywords will not fare well with search algorithms. Filling your site with useful, robust information is more likely to attract search engines and visitors.
If you are looking for assistance with search engine optimization that doesn’t resort to these bad practices, we are ready to help. Contact us today to learn more about our SEO services. You can get more helpful information by “liking” us on Facebook, following us on Google+ or subscribing to our blog.
The latest Internet marketing and Web design strategies, techniques advice, and insights for anyone interested in online marketing or web design.
Web design and internet marketing blog.