Responsive Web Design
Far more people are doing their internet browsing on mobile devices than they are on desktop computers. That means it is vital that you have a mobile-friendly site from a customer standpoint. In addition, Google gives bonus points to responsive sites in its rankings, helping your site land higher on the list.
Title Tags and Meta Tags
These subtle bits of text are another indexing opportunity for search engine algorithms. Also, when search results are listed, these snippets of copy help users know that your content is legitimate and valuable.
All of the information on your website, from blog postings to the content on each page, should be of high quality. Search engines can tell if your content is thin, duplicated or doesn’t contain keywords, and won’t give your site a high ranking on their results listings.
Social Media Integration
All your efforts to garner online traffic must be integrated. It’s crucial to offer access from your website to all your social media feeds and vice versa. Google looks favorably upon this integration.
If your site is not updated often with new content or fresh blog posts, search engines will know. You must show your site to be active and attentive if you want a higher position in the rankings.
Making your website highly visible to search engines is not as difficult as you think. We can guide you through the process or do all the work for you, whichever works best for your company. Contact us today to learn more about SEO and content marketing.