8 Reasons You Shouldn't Use a Website Builder

8 Benefits of Hiring a Professional Website Designer

Using free website developer tools may seem like a good idea to startup businesses who need an online presence but don't have much money to invest in a professional website. However, building a website is a significant undertaking that requires experience in coding and Search Engine Optimization principles. If you use a low-cost website builder that allows you to generate content and drag and drop pictures automatically, your website will not be coded correctly to rank well with search engines. Web development that will help your business grow requires backend work that an experienced web developer should do. Here are 8 reasons you shouldn't do the website design for your business. 

1. Customization 

Most free and low-cost website builder tools allow you to create only primary content and designs that cannot be customized. Most basic templates do not offer this option if you want to add a unique feature such as a rotating banner or additional content. Thousands of companies utilize free website tools, creating countless sites with similar templates and content. You should stay away from generic website templates if you want to differentiate yourself from your competitors.

2. Effectiveness 

Developing an effective website is a complex task that takes hours of research, backend coding, design customization, and content creation. If you are not an experienced web developer, you may spend hours and hours for a mediocre outcome. The time you waste developing a generic website is better spent growing your business and interacting with your customers. Leave your website to the professionals and save time by getting a good outcome the first time. 

3. Professionalism

Research shows that 97% of customers research a product or service online before purchasing it. Most customers spend only a few minutes scanning a website, and they decide in less than a minute if a web design is appealing and professional. If your website is generic, confusing, or amateur, many customers will form a poor opinion of your business before they even contact you. An experienced web developer will make your website look professional, ensuring potential customers have a favorable view of your company from the first interaction. 

4. Search Engine Optimization

Most free website builders do not incorporate SEO principles into their templates. Therefore, your website is not coded to interact with search engines appropriately. SEO is essential because it can drive people to your site, increase sales and conversions and improve the customer experience. SEO makes your website appealing to search engines, allowing more customers to find your product and purchase your services. 

5. Not Search Engine Friendly

With most website builders, search engines such as Google cannot index and recognize your page. If your page is not verified, it will rank poorly in search engines. Search engines use complex algorithms to rank pages, and these formulas are too complicated for the average business owner to understand. A professional web developer is familiar with Google Analytics and other tools used by search engines used to index pages. A professional can customize your site to rank well with search engines. 

6. Mediocre Analytics

Having access to site analytics is vital to give you an idea of how your website is performing and who is visiting your site. Most DIY website builders use outdated scripting technologies that are not sophisticated enough to run accurate site analytics. A professional website will come with comprehensive analytics that will provide you with a complete picture of your website's performance. 

7. Incompatible with Mobile Devices 

Many people performing research online do so on their mobile devices. Performing a basic Google search is convenient using a smartphone, and most people will not wait until they have access to a desktop computer. Most free builders create websites that cannot be easily viewed on a mobile device. Do you want a site that shows up correctly on a small screen? Use a professional web developer to build your website. 

8. Support

Unsurprisingly, website builders typically come with a minimal level of support. Whether you need help building the website or need analytics support, you are usually on your own. Most professional web developers provide comprehensive website support, including ongoing updates and analytics help if required. Having a qualified expert to help you if you are experiencing a problem with your website is essential to maintaining an excellent online presence that will drive sales.

Work with Fitz Designz

Are you ready to create a functional, effective website for your business that will help drive sales? Fitz Designz is a web design and digital marketing agency in Santa Rosa, California, specializing in building small business websites. Our team will take care of the entire website creation process, from SEO to design to backend coding. Don't waste your time and money on website builders that produce mediocre websites. Contact us today to give your company a website that is professional, functional, and appealing.