Diverse Digital Marketing Services for Small and Medium Sized Businesses

Recognize, Optimize, Strategize and Analyze.

A website has never been more valuable to a business than it is today. This electronic real estate provides a stage for customer interaction, sales, and much more. A business’s website has to do all kinds of things, so it is no wonder that companies will spend a lot of money making theirs attractive and functional. However, without an integrated and forward-thinking marketing campaign, the initial investment made in a website will fail to have a strong return. Internet marketing is an integral part of using your website successfully, and Fitz Designz can help.

What Is Digital Marketing?

Online marketing is intended to enhance and augment your business operations through increased customer traffic, greater sales volume, and value-rich engagement. Doing business online is different than doing business in strictly in a brick and mortar location, so different promotional and advertising strategies are called for.

Why a Company Needs Digital Marketing

Customers use the Internet to research and compare their purchasing choices. If your website is visible, informative, and engaging it will stand out. If a customer fails to find your website, you have lost the opportunity to engage with that customer today and in the future. No matter how unique your products are or how effective your services, if your potential customers cannot find your website and cannot use it effectively if they do, your website has failed at its most basic level. Our services can help correct this unfortunate outcome.

Our Digital Marketing Services Include

Did You Know?

67% of clicks go to the first 5 results displayed in search engines.

Result-Driven Small Business Digital Marketing Experts in Santa Rosa

Before marketing went digital, it often got a bad rep for how difficult it was to track results back to campaigns. Was it the couponing and postering that brought foot traffic into a business or a seasonal rush?


Digital marketing is based heavily on data, which makes it much easier to illustrate value for our clients. Business owners can then use this data to make informed decisions about their ongoing online marketing strategies.


Data also makes it much easier for business owners to revise their marketing plans along the way and adjust their budgets. If customers respond better to a client’s social media campaigns than PPC ads, for instance, it often makes sense to shift more resources into creating more social media content.


First Page Results For Keywords That Matter


When local companies look for new advertising channels and need a digital marketing partner with a proven track record of success, they choose Fitz Designz. Working to optimization your website for the search engines takes time and requires consistency. Every day you delay is another lost opportunity to generate cost-effective leads. Invest in your future today!


The Role of Good Digital Marketing


When building online marketing strategies for our clients, we treat content as the engine that drives results. Good content provides the body for us to encode with keywords for search engine optimization. Similarly, we rely on content to create favorable social media, email marketing and ad experiences.


The Cost-Saving Benefits


Digital marketing can be as expensive as you want it to be. It can also cost as little as you want it to. We work with our clients to determine a budget based on goals and the timespan you want to achieve them. Even with the cost of ads, digital strategies tend to cost a lot less than renting billboards and paying for ad space on cable TV.


Before your business can realize any of these benefits, however, it’s important to build a strong and recognizable brand that appeals to your target audience. Tapping into our professional expertise can help you master this foundational internet marketing step in no time.


Latest Digital Marketing News From Our Blog

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Digital Marketing FAQ

  • What is digital marketing

    Digital marketing is also known as online or internet marketing. Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) and pay-per-click advertising (PPC) to content marketing, social media, and more. Our digital marketing campaigns include all the advanced strategies and tactics to help place your site in the top of the search results.

  • How do I get on page one of Google for a specific keyword?


    There’s no magical formula for ranking on the first page, but Google heavily favors websites with quality content developed around relevant keywords. Simply placing a keyword as many times as possible within your content will hurt your rankings. Our digital marketing strategies encompass all available online marketing elements such as SEO, PPC, Social media, and content building to help your site establish authority in your given industry, thus helping gain top ranking in the search engines.

  • What are the benefits of digital marketing?


    There are many benefits to digital marketing. The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing tactics, you can guide users through their online journey, resulting in more conversions and ultimately more revenue for your business.


    The beauty of digital marketing is that all of the tactics work together in harmony. An effective digital marketing strategy will also reinforce your traditional marketing, providing your target audience with cohesive messaging.

  • How much will digital marketing cost?

    The cost of a digital marketing campaign differs depending on several factors, including the industry of your business, your competition, the history of your website and the budget you have for advertising spend, and the amount of work needed to achieve your goals. We work with businesses of all sizes, large and small, and have affordable solutions that deliver actual results. The thing to remember about the cost of digital marketing is that it's an investment. You should see a valuable return and each dollar spent in digital marketing. You can see Fitz Designz's current prices here.