A Note From From Fitz Designz About COVID-19


March 20, 2020

Dear Clients of Fitz Designz
​
As we continue to monitor reports of the impact of the Coronavirus (COVID-19), we want to assure you that Fitz Designz remains committed to providing top-notch 
web design and digital marketing services and strategies.  Please rest assured that all daily communications, calls, email, reporting, and ongoing work will continue uninterrupted.

During this evolving health situation, the safety and well-being of our team members, clients, and families is our main priority as well as the local economy and small businesses that are seeing the biggest impact financially. You may be wondering what can be done to protect your online presence and your business during this volatile time. Here are some tips and strategies to come out ahead when life gets back to normal.




Don’t panic.


​Take a breath, the worst thing you can do in a time like this is panic; it will lead to emotional decisions that can have a detrimental impact on your business, such as stopping all advertising. The impact of discontinuing a well running online marketing strategy, even for a short period of time, can have a damaging effect for years to come.



Evaluate your current marketing.


Where are you spending money currently? Analyze where you can pull back and where you can keep marketing. To be strategic, you need to identify the areas best for budget reductions or temporary pauses and weight the risk vs benefits.



Eventually, things will normalize.


It may be different, and there may be a new normal, but the world will stabilize. And online marketing will still be one of the most effective ways to reach consumers. 



Think about where you want your business to be when this is behind us.


Those that implement effective online marketing programs during the downtimes will be primed to clean up when things normalize. While you can see results from online marketing in a short period, the overall effectiveness of online marketing success doesn’t happen overnight. It takes time to get an online marketing campaign to run effectively.
​
If you have any questions or concerns, I’d be happy to discuss in more detail. Please reach out directly to me at 707-241-3489.

Thank you for your trust
Please stay safe.

Jacob Fitzpatrick,
​Owner and Founder of Fitz Designz.



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