New Year’s Resolution: Improve Your Business’s Online Presence

With an audience that is vaster than any other, the web is the sole tool that can rocket your small business to international levels to compete with large businesses.

The size of your business doesn’t matter, whether it’s a family run, local or new business, having a commanding web presence is an utter necessity in this digital era. So, let one of the resolutions in 2016 resolution be to improve your online presence. The following four tips will improve the quality and scope of your web presence and take your internet marketing game a notch higher. 

1. Start A Blog
Blogs are one of the excellent ways to increase your online presence and drive traffic. But one has to have a plan as it need management and consistent maintenance to prove value. Make sure that you have a purpose for starting a blog. Discover your areas of strengths', areas of expertise and interests so that you can provide value on a consistent basis.

2. Website Redesign
A website needs to have quick load time, be easily navigable and attractive. You need to keep it professional as this is the face of your company. People will get an image of your business from your business website than from other places. Therefore, you need to keep it attractive and professional. A site that looks like it was made in the 90s will get ignored. Redesign your website to make navigation simple and give customers a clear path to follow when looking for products and information on your site.

3. Go Social
Social media is the true gem in the business world. Having a business page on social sites like Twitter and Facebook not only sells your business to customers but also, it provides a medium of interaction with you customers. Ensure that a business has an active social account and a compressive profile on the popular social sites.

4. Be Consistent
This is the one of the most crucial aspects of internet marketing, branding and search engine optimization. Be consistent in your keywords, business name and addresses. Ensure that all your business contacts are well updated on all the business sites, pages, and directories. Google will rank your company or business higher if you have a consistent logo, naming and keyword usage.

Are you unsure about how to make the most of your digital marketing in 2016? Call us at (707) 241-3489 for a free quote or connect with us on Facebook and Google+. Subscribe to our blog for the latest tips on improving your online presence.