SEO and PPC: The Best Partners in Crime

September 15, 2020

With the need to sell the products and services that you offer, you may be considering a digital marketing plan that can boost traffic and get more results. Perhaps you can’t decide whether PPC or SEO marketing would best help your company. This PPC Agency in Santa Rosa is here to tell you that both types have marketing superpowers that can work together for your good.


Differences in Marketing Style

Simply put, these two types of marketing styles target different parts of your advertising campaign. SEO or search engine optimization is focused on organic clicks and magnetism, based on the content and keywords on your website. Search engines are designed kind of like highly complex librarians: They organize data and showcase the websites that will most likely attract users. Search engines such as Google gain the trust of searchers by showing relevant URLs and high-quality results.

These technological librarians use many factors when choosing content that appears first in line. Like most search engine users, we don’t like to scroll down very far. That’s why SEO is critical for getting your website on the first page. If customers can’t find you, they won’t buy from you. Companies like our SEO Agency in Santa Rosa can help create and maintain an SEO strategy for your company that helps put your services and products out on the market.

However, organic results can often take time to be effective for companies. Another great way of getting traffic quickly and consistently is PPC marketing. Pay-per-click URLs are paid advertisements that search engines allow to show up first. For those with a sincere interest in buying what you have to offer, this can be an efficient way to attract their attention and get sales. You pay for each click, and search engines benefit from giving you first place in a customer’s search.


Benefits of Combining Strategies

PPC ads are distinctive and differ from organic results. Their results can be scalable and can give great research findings. However, even though they can be an easy way to get on the first page, they don’t always work. Depending on the user’s search vocabulary and their needs, it’s hard to tell whether SEO or PPC marketing will help your company the most.

The best solution is to combine the two strategies together. You can use pay-per-click advertising to supply instant purchases, then provide organic marketing to fill in the rest. With these two types of digital marketing, you can have double contact with potential buyers.


Solutions and Results

With competition on every side, your company needs what’s best. A combination of both SEO and PPC marketing can be a great answer. Focus on enriching your blogs, pages, and product descriptions while throwing in a pay-per-click advertisement to seal the deal. As you refine your company strategy, you can find an increase in traffic and sales online.

Are you interested in learning more or want help maintaining a successful marketing plan? 
We’re here to help you find the best strategy for your company. Find out more today and start boosting traffic to your website through SEO and PPC advertising.



Share


Comments


You May Also Like

A computer monitor is surrounded by a bunch of electronic devices on a desk.
By Fitz Designz July 23, 2025
Discover how GEO—Generative Engine Optimization—is redefining digital marketing and why adapting from SEO is vital for staying competitive.
By Fitz Designz July 17, 2025
Fitz Designz Receives 15th Annual Web Excellence Award for HR Foodcraft Website
A construction worker is sitting at a desk working on a computer.
By Fitz Designz June 25, 2025
Discover the local SEO, keyword research, on-page, and link-building tactics contractors need to boost visibility and win more clients.
Seasons Property Maintenance Website Screenshots
By Fitz Designz May 27, 2025
Explore the new website for Seasons Property Maintenance, offering professional property care services including lawn care, window cleaning, gutter cleaning, and more across Sonoma County.
A construction worker is leaning against a wall at a construction site.
By Fitz Designz May 2, 2025
Discover effective contractor SEO techniques to enhance online visibility, attract quality leads, and grow your business.​
A group of people are walking down a city street.
By Fitz Designz April 22, 2025
Enhance your business's local presence with proven SEO strategies to attract nearby customers and increase foot traffic.