Stop Using These 5 Outdated Digital Marketing Strategies

Choosing an SEO Agency? Ask These Questions

Owning a website is an essential business practice in the modern world. A company, even a little mom and pop shop, will struggle to survive without an online presence. However, presence is nothing without marketing or advertising efforts. In the current economy, digital marketing reigns supreme, and experts of digital marketing in Santa Rosa explain that too many businesses continue to make the same tired mistakes.



Digital or internet standards are not stagnant things; they are constantly evolving. If your business is still relying on marketing approaches developed five or 10 years ago, your campaigns could be outdated. Honestly, there are some strategies you might have used last year that are no longer relevant. Still, there are at least five tactics that, if still in use, you should stop using immediately.

1. Focusing on Quantity Over Quality

Only a few years ago, digital marketing was all about content creation, with a heavy focus on quantity over quality. Many marketers and businesses invested hundreds of thousands of dollars in subpar articles, blog posts, and social media clips to improve search engine rankings and get eyeballs on their websites.

While content creation is still a vital aspect of digital marketing strategies, the focus is no longer on quantity; it is on quality. Over the years, search engine algorithms improved, and consumer patience wore thin.

Now, to prove yourself or your business as an authority, you need to present well-researched content. Search engines and consumers expect articles and blog posts to relay relevant information. With higher standards, companies demonstrate trustworthiness, which in turn can create brand loyalty.

2. Blogging Without Effort

If you are familiar with SEO marketing, you probably understand the benefits and importance of having a blog. While there might have been a time when having a blog attached to your website was enough to boost performance, that is no longer the case.

Creating an active and well-promoted blog is now an essential attribute of digital marketing in Santa Rosa and global markets. Writing blog posts and not attracting eyes to them does nothing for website performance or brand authority.

Promoting blogs does not need to be an intensive experience. You can create a social media post linking back to the blog or send a link to your email list. If you are going to put in the effort to create a blog, promotion is paramount to success.

3. Relying on Organic Social Media Clicks

There was a time, not too long ago, when businesses could capitalize on organic or free social media traffic. Unfortunately, as social platforms began to restructure to re-emphasize the social or community aspect of the networks, commercial posts took a backseat to personal posts.

Social media marketing is not dead, however. Companies now must pay for top-listings, which puts social media marketing into the PPC category.

Depending on the amount of traffic you can get from social media, a paid campaign is possibly worth the money. Additionally, PPC advertising on social platforms is often more affordable than other marketing channels, including Google Ads.

4. Focusing Marketing Efforts on an Outdated Website

When was the last time you updated your website? If you want to make the most of your digital marketing in Santa Rosa, it is crucial your website is up to par with current SEO standards. Consumers have higher expectations than five or 10 years ago. Honestly, if your website is even two to three years old, you should update it. A vibrant, visually appealing webpage creates trust and demonstrates care. Additionally, a functional website shows respect for the user experience.

Stale or stagnant pages are not only unappealing, but they can also breed uneasiness in a consumer. If your pages are lacking in basic features and security measures, do you think a customer will follow through with a purchase or even stay on your pages for longer than it takes for them to load?

5. Failing To Make a Digital Marketing Plan

Digital marketing requires preparation, despite the assumption of simplicity or ease, because advertisements and blogs can be published and altered quickly. As usual, the assumption is incorrect.

Effective digital marketing relies on extensive research and analysis. An effective marketing strategist can help improve a business's organic and paid rankings and improve the conversion rate and consumer experience. If you want real results, a seat-of-your-pants approach is not the way to do it.

While many businesses might understand the need for purposeful campaign design, they might not understand how to approach the process. Thankfully, there is no reason a company must wade through marketing development alone. When looking for help with digital marketing in Santa Rosa, there are several top firms, and Fitz Designz is a recognized leader. For more information about how digital marketing and current strategies can help bolster your business, contact Fitz Designs in Santa Rosa, California, at (707) 241-3489.