Boost Your Small Business Local SEO With These Strategies
Local SEO is all about connecting with your local community. From local professional services to restaurant locations or small storefronts, explore ways that our SEO agency in Santa Rosa can assist you in reaching your local community. Take your business to the next level with proven strategies to connect with local customers.
Use Organic SEO Strategies
Organic marketing is all about steady, reliable growth. When you have a compelling website that is easy to use, enjoyable to read and provides all the necessary information your customers need, you’ll naturally enjoy more traffic and positive rankings.
This SEO method doesn’t rely on gimmicks or paid strategies that don’t produce long-term, reliable results. Instead, it employs all the best practices of convenient, professional web design and content creation to make a website you can be proud of.
Local strategies are about more than simply putting your city and state on each web page and blog post. SEO analytics allows skilled agencies to see local search trends, compare your site to your competition and craft a website that meets the needs of your local community in unique ways.
Encourage Online Reviews
Positive local reviews boost your credibility and encourage individuals in your local community to try your products or services. Not only do reviews boost credibility for viewers, they also make up 15% of your ranking with Google search results.
Look for ways to encourage customers to leave positive, factual reviews. Make it easy and convenient to leave reviews and find ways to gently and professionally ask for reviews and ratings on your site.
Negative reviews are a reality for many businesses. A few negative reviews, if handled professionally and courteously, won’t ruin your online marketing strategy. Learn from constructive criticism and trust that your positive reviews will outweigh the occasional criticism.
Cite Credible Sources
Is your business listing in local directories? Community directories are excellent ways for customers to find information and ratings about local businesses. Compare directories in your area to find the best options to boost your credibility and your ranking.
Citing sources on your website is another great way to boost credibility. Show that you understand your industry and promote your company as a thought leader in your industry and your local community. Don’t stuff your content full of vague references or sources that aren’t reliable, but put in the work to carefully research and vet your sources.
Work With an SEO Agency
Improved local SEO ranking takes a lot of hard work and expertise. If you’re like most small business owners, the last thing you need is more on your plate. Keep your company streamlined by outsourcing your digital marketing to a qualified SEO agency. Work with a team who understands the requirements of successful local search engine optimization and can assist you with naturally growing your business.
Work with a leading SEO agency in Santa Rosa and spend your time and energy on what you do best. Contact us today at Fitz Designz to learn more about our compelling SEO services and how we can make you a pillar of your local community.
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