Understanding Good vs. Bad in SEO
If you are familiar with search engine optimization strategies and have done some research on best practices, you likely have seen the phrase “black hat” used frequently. The opposite strategy is “white hat,” which denotes the better choices for boosting your rankings. Here is a closer look at the differences between the two approaches.
White Hat Strategies
Basically, white hat SEO methods are those that follow the letter of search engine guidelines. White hat strategies are the tried-and-true methods for boosting your rankings, and they work just fine if applied correctly. These are the most popular white hat SEO tactics:
Black Hat Tactics
For the website owners who just can’t wait for organic upward moves in search listings, it is tempting to go with black hat methods. These are frowned upon and can lead to significant penalties from Google and other search engines. Ultimately, using these tactics can result in the opposite effect than what site owners were seeking.
At Fitz Designz, we can make a difference in your website traffic using reputable SEO tactics. To learn more about our company, visit our website or give us a call at (707) 241-3489. We also are active on LinkedIn and Facebook, so please check out our pages today!
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