Business Listings Advice From a Santa Rosa SEO Company
You can’t very well expect people to find your brick-and-mortar business if they don’t know where it is, do you? That’s why you’ve got to double-check your business listing when working with a Santa Rosa SEO company to reach your intended audience and make consumers aware that you exist. Fitz Designz wants you to understand why accuracy is paramount when it comes to your business listing.
You Want To Stay on Google’s Good Side
Let’s face it, most of your customers probably use Google to handle their search requests, and Google is well aware of this fact. That means you want Google to trust you and the business listings you use, just like your target audience trusts Google to get them to your physical location. When you take out the time necessary to ensure the accuracy of your listings, you make Google’s job easier, which goes a long way in establishing overall trust. If you forget to include your location’s suite number, or if you’ve recently changed phone numbers but your listing doesn’t reflect that, Google may come to distrust the information you share.
You Want To Stay on Your Customers’ Good Side
Say that a consumer really likes the sound of your business and the products or services you offer. If she or he calls your business only to learn the number is no longer in service, that person won’t hesitate to cross you off the list and go to one of your competitors. Or, say a potential customer goes to the right address for your physical location, but your store isn’t open because the business hours on the listing are incorrect. Now you’ve wasted that person’s time and gas money. This could earn you a scathing review, one you could have easily avoided.
Your business may be the perfect fit for a consumer, one who would become a long-time loyal customer and an advocate for your brand. If you don’t take out the time to implement accurate business listings as part of your internet marketing strategy, you can easily lose that consumer and all the goodwill and business she or she may bring. Take time out at least once a month to ensure all the information on your business listing is accurate and current.
There Could Be Variations on Your Number, Address or Phone Number
Maybe it wasn’t you who made a mistake in your listing, but another directory. There could be variations to your phone number, address or business name that can skew the accuracy of your listing. Search for different formats of your business phone number and address. When you find any inaccuracies, do what you can to correct or update them.
Better Accuracy With the Help of a Santa Rosa SEO Company
If you’d like to learn more about your business listing and the overall importance of its accuracy, help is well within your reach. Contact us here at Fitz Designz to learn more about citation management and internet marketing. Feel free to connect with us on Facebook and LinkedIn. You’re also more than welcome to subscribe to our blog for more great insights.
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