3 Ways In Which Apple’s Changes May Limit Your Digital Marketing Strategy

Discover How Apple's Recent Changes May Affect Your Business

Apple is known as a tech giant and a maker of all types of modern hardware and software. We use Apple products on a daily basis, yet we are often unaware of the insidious effects its changes can have on our brands’ marketing efforts.

How can Apple's new privacy policies deter your digital plans, and what does this mean for the future of your small business? If you’re considering making changes to your marketing efforts or web design in Santa Rosa, read the following tips to learn three ways in which Apple’s recent changes may limit or alter your marketing strategy.

1. Data Sharing May Be Limited

Apple’s wide spectrum of iOS devices will soon offer a “privacy setting." Consumers may see a pop-up that includes a statement asking if it is OK to allow tracking, gather data, or obtain information for marketing purposes. They will be given the choice to opt in or out of this.

While these privacy options may be good news for consumers who dislike the idea of having their personal information stored and shared between iOS devices, it is not great news for marketers who turn to this data and trend information to make predictions that influence their campaigns.

2. Personalized Ads May Decline in Relevance

When you target ads to specific customers, this helps you to more effectively market your products or services to people who will buy and use them. Apple’s recent changes limit your business’s ability to show your ads to relevant people: If there is less data being tracked — this may include shopping preferences, sites visited, and other digital trends — you may soon develop digital blind spots when it comes to potential groups of customers and their needs

3. Digital Marketing and Advertising Budgets May Change

If your small business is spending a large portion of your budget on targeted digital ads, what happens when these ads can no longer reach many of their target audience? While the magnitude of this issue remains to be seen, it is likely that many marketing companies will shift their advertising budget to reflect the limitations of the new Apple policy.

While these changes to iOS policies may seem small, they have the potential to cause a domino effect that alters the landscape of digital marketing for small (and large!) businesses. The changes to many businesses' advertising budgets may leave many people out of work, it could alter the company’s overall budget, and most importantly, it may hurt smaller industries like book publishers and game designers who sell and rely on digital ads to reach their consumers.

Need More Information?

How significantly will Apple’s new policies impact your business overall? The truth is that right now, nobody knows, but it’s best to be prepared for change. Designing a marketing campaign can be intimidating, and the more the internet is limited and regulated as opposed to being a free space, the more difficult it will be to get your products to your customers.

If you need more information on how to set up a relevant marketing strategy in light of these changes, contact us to set up a consultation. Let Fitz Designz help you navigate the world of digital marketing, grow your brand, and help your business thrive this year.