Separating SEO Fact From Fiction
As a small business owner, it’s best to have as many free resources as possible, and SEO is one of the most powerful. That said, you may also be among the many entrepreneurs or business owners who believe a great number of myths regarding SEO. Fitz Designz is a Santa Rosa SEO company here to help you separate fact from fiction when it comes to optimizing your online home.
“All You Need Are Keywords”
If your site and social media profiles are packed with keywords, there’s not much more you need to do in regards to your SEO strategy, right? While it’s certainly great to have well-chosen keywords sprinkled throughout your site pages and social media profiles, you’ve got to take things a step further. This is because, depending on your industry, there are likely plenty of other businesses using the exact same keywords. Your best shot is to pair keywords with quality content.
“That Santa Rosa SEO Company Is All Smoke and Mirrors”
You may be under the impression that including SEO with your internet marketing strategy is a huge waste of your time and money. The existence of so many SEO scammers doesn’t help dispel this myth either. If you’re hesitant about what SEO can do for you and your small business, start small and keep close track of the results.
“You Don’t Need a Social Media Profile for Your Business”
When it comes to optimizing your professional social media profiles, it’s true that search engines don’t care much for the number of followers or likes you have. The main reason it’s vital to include your business social media profiles in your SEO campaign is so people share your great content. You’re getting free advertising with every retweet, share and signal boost.
“Just Set SEO Once and Forget It”
You have to put in a lot of time and effort when you’re getting things up and running with SEO, just like you did when you first opened your business. And just like your business, you have to constantly tend to your SEO strategy if you hope to maximize its potential. This could mean tweaking the keywords you use, keeping up on the latest changes to SEO, and even making sure the listing information for your business is accurate and up-to-date. Hiring a professional SEO company can help make this task easier, allowing you to focus more of your time and attention on other aspects of running your business.
“Search Engines Won’t Rank Your Site Highly If an HTML Validator Notes Errors”
Say you use an HTML validator and see your site is packed with errors. That’s not why it’s not ranking highly in the search engine results. The truth is that some sites from big brands and companies have errors, yet that doesn’t hurt their search engine rankings. Your site is going to have errors, it’s as simple as that, but those errors won’t keep you from climbing the ranks of search engine results. Focus more on keyword implementation and less on fixing every HTML validator error. You’ll be happier that way.
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