Do’s and Don’ts of Social Media Management

Social media has become a necessary component for any company’s marketing strategy. You cannot get far these days without a comprehensive online presence, and that requires learning about social media management. Understand what customers want to see out of a business’ social media to better engage with them. 

Do Use the Right Platforms

Every company at the minimum should have a Facebook, Instagram and Twitter page. However, there are many other platforms, including:

• LinkedIn
• YouTube
• Snapchat

There is no sense in maintaining a certain page if no one ever visits it. Take into account your target demographic and where they are most likely to engage with you. 

Don’t Post Constantly

You want each post to have some room to breathe. You also want to see what kind of reach you achieve in terms of shares, comments and likes. Put three hours in between each post, and only post between four and seven times a day. 

Do Engage

The point of social media is to establish another link of communication between the business and its customers. When someone comments, respond to it. This does not have to take long. Set aside 10 to 15 minutes each day to peruse through your social media channels to respond to comments. 

Don’t Get Rid of Negative Reviews

Not everyone is going to have something positive to say about your business. Instead of ignoring them or deleting the comments entirely, you should reach out to the person who left the review and see what you can do to improve the next experience. Doing this shows potential customers the lengths you are willing to go to in order to assist someone.

If you have any other questions about social media management, then reach out to Fitz Designz through our online form. You can also subscribe to our blog to learn more.