Many people try to boost their site traffic quickly by paying for links. Often, they are low quality and not useful to readers or search engine optimization. Google does not reward sites with paid links.
Cramming the text on your website full of keywords, especially if they don’t make sense, is annoying to site visitors and search engines alike. This tactic is an obvious manipulation of algorithms and will affect your rankings negatively.
There are many reasons having duplicate content on your website is a bad idea, not the least of which is potential plagiarism. But from an SEO standpoint, it’s also trouble. There is no reason for search engines to give your site any attention if its content already exists in their indexes. Make your content original and unique.
A few years ago, Google changed its search algorithm to give preference to mobile-friendly sites. If you still haven’t made the switch, you are already behind the curve.
Old content, duplicate content and content that does not contain keywords will not fare well with search algorithms. Filling your site with useful, robust information is more likely to attract search engines and visitors.
If you are looking for assistance with search engine optimization that doesn’t resort to these bad practices, we are ready to help. Contact us today to learn more about our SEO services. You can get more helpful information by “liking” us on Facebook, following us on Google+ or subscribing to our blog.