Bring in New Customers
The obvious advantage is that these ads appear at the top of search results. As an example, your company’s website may not appear on the first page Google or Bing when someone searches “Pizza Delivery,” but with PPC you can have an ad for your Pizza delivery service appear at the top of the page for that search term. Customers value convenience, and studies indicate searchers are more likely to engage with a pay per click campaign than any other type of digital advertising.
Obtain Valuable Information
There is one perk to this campaign many business owners overlook. You set a limit for this campaign so that you only spend a certain amount. At the end of the campaign, you acquire information about how well the campaign did. A lot of people may have clicked on the ad, but you need to know how many of those clicks translated to actual purchases. It is recommended for business owners to experiment with different titles and keywords to see what customers respond best to. It can take a while to see which ads perform best, but it provides you with valuable information you can use for many years to come.
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