10 Questions To Ask When Choosing an SEO Agency

Choosing an SEO Agency? Ask These Questions

Search engine optimization is an important tool to use if you want to improve your company’s online visibility and increase traffic to your site. SEO is one of those marketing areas that is constantly evolving, which is why it’s important to hire an SEO company in Santa Rosa that stays up-to-date with SEO trends and cutting-edge techniques.

What To Ask an SEO Company in Santa Rosa

Before you select an SEO company for your needs, it’s wise to ask a few questions to make sure you get the best fit. Here are 10 questions to ask when choosing an SEO agency to help your business with digital marketing.

1. What Is Your Pricing Model?

If you’re working within a budget, pricing is one of the first things you should inquire about when hiring an SEO company. Different agencies may price their SEO campaign packages very differently from each other. Paying for results achieved is a preferred option for many small businesses. Other companies may offer packages based on produced receivables. Choose the option that works best for you and see if the SEO company in Santa Rosa that you’re thinking about hiring is willing to offer fair pricing.

2. Have You Ever Worked With a Business Like This Before?

One of the best ways to determine if an SEO agency can handle your project is if they’ve worked with other companies like yours before. Even if a company hasn’t worked with a business exactly like yours before, as long as they’ve worked with companies in similar situations to yours and delivered desired results, you’re probably in good hands.

3. Do you Handle Everything In-House or Outsource?

Some SEO agencies handle everything in-house while others may outsource one or more of their SEO services. Outsourcing shouldn’t be a deal-breaker by any means, but if the SEO company you’re hiring outsources most or all of their services, you might want to ask yourself if you could save money by hiring a company that does more of the work in-house. If possible, look for an SEO company in Santa Rosa that tries to keep outsourcing at a minimum. You’ll most likely receive quicker turnaround times and better customer service if you go with a company that provides primarily in-house SEO services.

4. Can You Guarantee Results?

This is sort of a trick question, but it can reveal a lot about an SEO firm’s honesty. Most honest SEO providers will tell you that it is impossible to guarantee results. However, the best SEO companies are confident in their ability to deliver positive results and have had a lengthy history of success with other clients.

If an SEO company in Santa Rosa tells you without hesitation that it can guarantee specific results, it’s best to move on. The company is either lying to you or too inexperienced to know that SEO results are practically impossible to guarantee.

5. How Has SEO Changed in Recent Years?

SEO is constantly changing, and you need to work with a company that realizes this. Asking an SEO agency how SEO has changed in recent years can reveal a lot about how up-to-date that agency is with current SEO practices.

6. How Long Should It Take to See Results?

While no SEO services can deliver guaranteed results, any Good SEO agency should be able to give you a general idea of how long it should take for you to see desirable results. If you hear anything like, “We deliver instant results,” you may want to run the other way. It is a well-known fact that SEO takes time, but that the results are worth the wait.

7. What Are the Most Important Metrics to Measure?

Before choosing an SEO company in Santa Rosa, ask what metrics are most important to measure. Any good SEO agency should be able to tell you which metrics they measure, how frequently, and why. How will the company measure the impact of its SEO services on your sales and profits?

8. How Do You Choose Effective Keywords to Target?

The keywords you use in your content are essential for delivering the results you want. Any good SEO agency will use a combination of searcher intent, keyword relevance, competition level and traffic volumes to determine which keywords to use in your SEO campaign.

9. Can You Show Me Some of Your Case Studies?

Case studies are important because they reveal quantifiable results from any SEO campaign. If you’re getting ready to hire an SEO company in Santa Rosa, ask to see some of their case studies first.

10. What Process Do You Use to Build Links?

Poor link-building strategies are a waste of your time and money. Before you hire an SEO agency, ask to learn more about their link-building process. A good agency will use link sources that are relevant to your business and will avoid spammy link-building tactics.

Contact Us

If you’re ready to improve your online sales and site traffic with quality SEO tactics, contact Fitz Designz today. We are the SEO company Santa Rosa business owners trust to deliver results.