7 Reasons Why a Facebook Business Page Cannot Replace a Website

Can a Facebook Page Replace Your Business’s Website?

Social media can be a great tool for connecting with people from every corner of your life. If you own a small business, though, you may be missing out on a chance to engage more clients if you do not also maintain a website dedicated to your business. Get the facts before seeking out services for web design in Santa Rosa: Below are seven reasons why your social media accounts, like your Facebook business page, should not function as your business's website.

1. Your Facebook Page Should Serve as an Entry Point

Facebook pages are great for helping a client find your business, but you may have noticed that you have limited space in which to write your “about” section and provide your contact information. Social media should direct people to your website for more information.

2. Your SEO Could Be More Efficient on a Website

Websites use search engine optimization to be “discoverable” on search engines. Facebook includes limited SEO, which means you may be able to easily search for and find your business within Facebook, but it may be nearly invisible to the web at large.

3. Your Website Belongs to You, Not Facebook

If you have a business website, you have likely purchased the domain name and pay a yearly or monthly subscription fee in order to use a content management platform like Wix or WordPress. If you only have a Facebook page, your content falls under the domain of what Facebook legally owns!

4. Your Website Offers Legitimacy to Your Brand

Think about the last time you looked for a business and could not find its website: What was your resulting impression of this individual or company? Anyone can create a Facebook page, but a dedicated website tells the story of a dedicated business. It gives legitimacy to your brand and allows your hard work to shine.

5. Your Website Gives You Room To Tell Your Story

Social media is a great outlet for pictures, special content like sales and promotions, and for connecting with clients, but you have limited space in which to tell your personal story as well as your brand’s. A website can tell a story and humanize a formerly faceless online presence.

6. Your Analytics May Not Be Complete with Only Social Media

Facebook offers a number of valuable analytics tools, but you will not be able to see how your business performs on Google, for example, if all you are using is Facebook metrics, which offer an incomplete picture. For full analysis, it pays to have a dedicated website.

7. Your Facebook Page May Be Removed

Your Facebook page, along with the posts you make and the opinions you voice, is at risk of being flagged and removed by its moderators since you do not legally own its content. Having a dedicated business website allows you to host your brand along with your voice in a space that belongs to you.

It can be difficult to know how to connect with your customers and simultaneously stay true to your ideas and values. To optimize your website and maximize your brand’s success, get in touch with Fitz Designz today to have a conversation about your goals for your business.