Digital Marketing Case Study: Ceramic Tile Center

Ceramic Tile Center Achieves 357% Traffic Growth and 180% Conversion Rate Increase with Digital Marketing Strategy

Discover how Fitz Designz helped Ceramic Tile Center achieve a 357% increase in organic traffic, a 25% higher click-through rate, and a 200% increase in conversions through SEO, paid search ads, and conversion optimization strategies.

The Business

Ceramic Tile Center has been a cornerstone of Sonoma County for over 45 years, offering a wide range of high-quality tile materials and expert design services. Specializing in both new construction projects and remodels, they’ve built a reputation for helping customers transform their living spaces into the homes of their dreams. Their commitment to offering only the best products combined with unmatched professional experience has made them a trusted choice for homeowners and contractors alike. With a strong focus on customer satisfaction and a dedicated team, Ceramic Tile Center continues to be the go-to resource for tile needs in Sonoma County.

The Goals

Ceramic Tile Center approached Fitz Designz with the goal of increasing their online visibility and optimizing their presence across multiple locations. They recognized that their physical presence was well-established, but in today’s digital age, they needed a strategy to boost their online footprint, engage with local customers, and remain competitive. Their primary goals were clear:

• To increase visibility and website traffic through local SEO.
• To improve the performance of their paid search campaigns, especially considering their multiple locations.
• To generate more qualified leads from their website, converting visitors into customers.

Fitz Designz was tasked with crafting a solution that would address all of these objectives, with success measured by key performance indicators (KPIs) such as improvements in website traffic, conversions, and paid search performance.

The Strategy

Fitz Designz crafted a comprehensive digital marketing strategy that focused on driving more qualified traffic to the website while optimizing the customer experience. The first step was a complete overhaul of Ceramic Tile Center’s website content, ensuring it was fully optimized for SEO. This included in-depth keyword research focused on the tile and home remodeling industry to ensure the site was ranking for relevant terms, especially for customers in the local area.

To maximize visibility across multiple locations, Fitz Designz implemented a targeted local SEO strategy. This included optimizing each of the company's location pages, managing local business listings, and ensuring consistent name, address, and phone number (NAP) information across all directories. The team also worked on citation management to boost local search rankings.

AI-powered paid search ads on Google and Bing were implemented. The AI system allowed for real-time bidding and continuous optimization, ensuring the campaigns were consistently delivering the best possible results within budget. Conversion tracking was set up via Google Analytics and call tracking, which enabled Fitz Designz to measure the effectiveness of both organic and paid efforts in driving real leads and phone calls. Conversion rate optimization techniques were applied to the site, ensuring that visitors had a clear path to make contact, whether via form submissions, calls, or store visits.

The Results

The efforts led to outstanding results for Ceramic Tile Center, with notable improvements across several key performance indicators (KPIs). Organic traffic to the website increased by 357%, as the improved SEO strategies allowed Ceramic Tile Center to rank higher for relevant search terms in their industry. Additionally, the website’s conversion rate improved by 180%, meaning that more visitors were taking meaningful actions, such as calling or filling out the contact form.

Paid search campaigns also saw significant improvements, with the click-through rate (CTR) increasing by 25%, showing that the AI-powered campaigns were more effective in attracting qualified traffic.